Understand user needs & motivation through UX research. Observe and listen to target users as they engage with your products and services.
UX Research provides a cost effective means of understanding the target user’s characteristics. We employ a combination of field tested methods like ethnographic field studies, contextual interviews, cultural probes (diary studies), telephonic interviews and surveys – to develop a deep understanding of user goals, motivations, pain points and the tasks they perform.
Cutout undesired friction with your end users by testing your product/service early on. If you want to know how people behave outside a lab environment, go for remote user testing. Discover how users actually interact and behave with your product in a user environment through contextual inquiry.
Learn about your users, their social environment and their needs, goals, pain points through field research. We employ multitude of methods (probe, ethnography, shadowing) that suits your unique requirement.
Quickly identify the strengths and weaknesses of your product/service by applying heuristic evaluation and/or cognitive walk-through by an user experience expert.
At times, getting opinions and feedback are not enough to judge the effectiveness of a design. Eye tracking helps in identifying which parts of your interface attract your user’s attention. There by providing valuable clues on how to improve the impact of design.
Compare your product/service against industry best practices or competitors.
We help you identify your product/service positioning, thereby providing valuable insights to make improvements and adapt industry best practices.
International user research mitigates risk, generates customer insights, and ensures that new products and services meet the needs of the intended local audiences. As the Indian partner of UXalliance we can help you with your international user research requirements.
The methodology employed for UX Research is defined based on the specific goals of the project at hand. For e.g.,Ethnography adopts an immersive approach to provide an excellent means of discovering little known but important facet of the users -their relations (social and work), actions (behavior) and their environment (people, tools); Cultural probes are appropriate when the need is to collect in-depth longitudinal information about users and their activities; while, Email/ web surveys along with user analytics provide us with quantitative understandings of user behavior, and are best suited for cases where the underlying reasons for their actions is not of high importance. Our team brings over ten decades of cumulative experience conducting similar projects across domains, from enterprise software to retail solutions. We are best-equipped and fully-motivated to help you define a customized methodology that meets your unique project context, and conduct the user research in a professional and scientific way – to best meet your product/service needs.
Whichever be the tools and methods employed, User Research delivers the following consumable reports & artefacts
Personas encapsulate user requirements and are a wonderful way to bring to life the user to all project stakeholders. A persona includes the user’s profile, background, goals, and key task scenarios, and is a proven tool to facilitate a high level of objectivity to the discussions and decisions on the product – especially on what to build and how to realize it in a way that supports the users’ goals. Typically a whole cast of characters (a.k.a. a persona set) is generated from the research and helps detail out the different players in that domain.
While personas provide the different user models, the inter-relationships between the various personas are captured through the work models. They represent how people collaborate to perform their tasks and what kind of objects (tools, documents, et al.) mediate and impact this process. Work models bring to light the pain points within a process and highlight the various workarounds that are being employed to successfully execute the tasks. These work models become the basic feeders to create a complete set of high-level use-cases for that domain.
Mapping out ‘User Journeys’ provides us with a more holistic understanding of user behavior. User journeys are great at capturing the evolving user goals as they go through the process.
By comparing your product/service against industry best practices or competitors, benchmarking report identify your product/service positioning thereby providing valuable insights to make improvements and adapt industry best practices.