UX PM

The International UX Certification for Product leads, Marketers, Project & IT Professionals.

Enable your team to speak the language of UX, execute UX projects like Pro and lead with a strategy, pool of right skills and understanding of how to measure experiences.

About UXPM

We offer International UX certification programme (UX-PM) in India for senior members responsible for managing digital projects.

UX-PM is an international User Experience (UX) training program certified by UXalliance.

The program has 3 levels as described below.
Currently there are 16 international UX-PM trainers and 7000+ certified participants globally.

  • Designed for Product Leads, Marketers, Project & IT Professionals
  • Certified by UXalliance
  • Internationally recognized
Let's Talk

Learn key UX concepts and practices to enhance your design process, become a UX ambassador in your organization, and promote a customer-centric approach to your digital projects.

Integrate UX tools to optimise quality, and efficiency at each stage of a digital project. Learn quick methods to move from the business objectives to a UX strategy.

Increase the level of UX maturity in the organization, understand what expertise is needed to help with this transformation and measure the impact of UX on the entire process.

Benefits for organizations:

  • Change the conversation, UX as an investment not a cost, measure the impact on ROI
  • Build internal capacity, provide a great experience and boost project sufccess rates
  • Develop a UX maturity model to initiate change towards a customer centric organization

Benefits for project & product managers:

  • Learn how to adopt a customer centric approach when designing products and services
  • Integrate the UX methodology in an Agile development cycle
  • Discover a UX toolbox to improve product quality and process efficiency

Level 1

ADOPTING UX

Become a UX ambassador in your organization, incorporate some UX methods and start integrating 3 UX tools in a digital project.

Duration: 2 DAYS

  • Includes exam and certification
  • Also offered as a private course
  • Small groups, up to 12 participants

Key audience

Project and product owners, digital marketing & IT managers, designers, any professional who wants to understand the fundamentals of UX, adopt UX methodologies in their projects and encourage a customer centered design culture in their organization.

Certification fee: Rs 40,000+Tax

Let's Talk

Course Content:

Combination of theory & practice:

  • Understand key UX concepts and methods
  • Learn methods to integrate UX into your digital projects
  • Research and collect user insights, build a Persona and map a journey
  • Become a UX ambassador in your organization

Exam and certification:

  • Online certification exam at the end of the second day
  • Certification ceremony

Takeaways:

1. You’ll know more about:

  • The difference between UX, CX, usability and service design
  • The real benefits of bringing UX to the project and the organization
  • Which questions to ask when looking at a project from user’s perspective
  • How 3 main UX methods are performed

2. You’ll start:

  • Convincing stakeholders to bring a UX approach in projects
  • Being more aware of how to enhance the quality of deliverables
  • Doing some small UX activities

3. You might become:

  • A UX advocate in your organization and implement change back at work
  • A better communicator when discussing with UX experts, agencies…

Level 2

EXECUTING UX

Add value to digital projects by integrating a UX toolbox into your development cycle. Plan, monitor and manage UX activities at different stages of the project.

Duration: 2 DAYS

  • Includes exam and certification
  • Also offered as a private course
  • Small groups, up to 12 participants

Key audience

Best suited for UX-PM Level 1 certified practitioners, including product managers, account managers, product owners, digital marketing managers with 2 to 4 years of experience managing a technology-based product or service.

Certification fee: Rs 40,000+Tax

Let's Talk

Course Content:

Combination of theory & practice:

  • Plan and manage UX activities at each project phase to optimize quality and efficiency
  • Learn quick methods to move from business objectives and vision definition to a UX strategy (value proposition design)
  • Exercises and handouts for managing different methods

Exam and certification:

  • Online certification at the end of the second day
  • Certification ceremony

Takeaways:

1. You’ll know more about:

  • How to build your UX strategy, balancing your target customers, business goals, and market trends
  • How to plan, implement and track UX activities in terms of tools and methods to enhance the experience
  • The pros, cons, process and deliverables for each activity

2. You’ll start:

  • Planning  UX activities using UX-PM checklists (toolkit)
  • Managing UX activities in an Agile project, reviewing UX deliverables, reporting to the management
  • Building empathy for your users or customers and integrate user research into your development cycle

3. You might become:

  • A UX champion in your organization, learning and sharing your knowledge and experience with UX
  • More and more confident about how to plan the right UX activities in your projects

Level 3

LEADING UX

Become a UX champion and define a strategy integrating customer and business user experience, as well as performance indicators.

Duration: 2 DAYS

  • Includes exam and certification
  • Also offered as a private course
  • Small groups, up to 12 participants

Key audience

UX-PM Level 2 certified practitioners, and any professional who wishes to bridge the gap between the product and the service, and to increase their organization’s UX maturity.

Certification fee: Rs 40,000+Tax

Let's Talk

Course Content:

Combination of theory & practice:

  • Understand the connection between the product and the service (Service Design)
  • Develop a UX maturity model and a roadmap to initiate change towards a customer-centric organization
  • Build a UX capacity
  • Integrate collaboration and co-creation activities
  • Define Key Experience Indicators (KPI) to measure the change

Exam and certification:

  • Online exam at the end of the second day
  • Certification ceremony

Takeaways:

1. You’ll know more about:

  • How the line between product and service is disappearing towards a more holistic approach
  • The importance of building a multidisciplinary team
  • How Design Thinking can bring help solve complex problems and think differently
  • How to measure the experience using key experience indicators (KEI)

2. You’ll start:

  • Building a roadmap to bring a customer centric approach in the organization
  • Creating a blueprint when designing multichannel services
  • Assessing with more confidence the expertise of a UX team
  • Defining Key Experience Indicators (KPI) to measure the change

3. You might become:

  • A UX influencer within the organization and change behaviours to achieve measurable results