In the world of digital experience design, enterprise UX is a majestic beast in itself. This world has seen rapid progression over the last few years, where other species like the consumer products have evolved exceptionally – with elegant interfaces, delightful interactions and inter-networking (IoT). Being thrown into enterprise UX work since I joined PeepalDesign, […]

User Experience is dynamic. It is constantly modified over time. How shall we direct/orchestrate something that is in perpetual flux? To direct you need an anchor and a goal. Then there is the journey where all experiences manifest themselves. If we understand where to start (the anchor) and where to end (the goal) and who […]

If you know of UX maturity model, probably you have an idea of where your organization stands in terms of UX maturity. If not, there  are few surveys available which will give you an idea. Check out one from Tom Callaghan. Here is the link. However, before jumping into UX maturity, we should have a sense of why […]

Here is how a User Persona is defined in Wikipedia : A  user persona is a representation of the goals and behavior of a hypothesized group of users. In most cases,  personas are synthesized from data collected from interviews with  users. However, I have seen many of us do a wonderful job of getting all the required information […]