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Enriched car ownership experience

Enriching car ownership experience means a lot more than taking delivery of the dream car. How can we design experiences that makes car owners stay connected with the car and the brand? How can design help in strengthening the bond between dealers and the brand?

Right UX Partner

Being a full service UX agency, Peepaldesign was the chosen partner to who can understand end users and create the right experience through a process driven design intervention.

The Methodology

Applied user centered design process with co-creation methodology 

Created a great first time use experience, adopted minimal design maximum impact philosophy and made it relevant…

  • Adoption of journey map as a base document to define the design direction
  • Design thinking workshop – Value Proposition Canvas to map user pain points to gain creators 
  • Value-Effort mapping for prioritization
  • Detailed user flows 
  • Information architecture definition using card sorting and affinity mapping technique
  • Intense mood boarding technique to define user interface direction
  • Low fidelity and high fidelity prototypes for validation from client and actual users
  • Adopted iterative design methodology to create engaging user experience
The Impact

Enabled client with a clear design roadmap 

Delivered a well designed solution capturing all the voices, (Voice of business, Voice of market and a voice of customer) and made it relevant with clear mandate of increasing the frequency of use.