Capturing the Moment
People want to be nice when you ask them if they like a feature and want it in their product. It is only when they use it for real you find out which features they really needed. A timely understanding of actual usage experience helped our client in relooking at the target segment and steer the efforts towards targeted communication strategy.
Client wanted to evaluate the product before launch and avoid reputational damage to their brand due to bad user experiences
Peepaldesign’s expertise in getting to the core of user needs and revealing what they are unable to articulate.
- In Lab test of the products out of the box experience
- Product placement and usage
- Lab based Contextual Interviews to understand the why
- Change in target audience and the resulting communication strategy
- Successful product launch. Exceeded sales targets