India's No. 1
UX Research Partner for Customer Obsessed Companies.
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Years in the Business of UX
End User Interactions
UXalliance Global Partners
Featured Clients
We have worked across domains in supporting versatile UX needs of our customers.
We enable our clients to craft great user experiences by opening a window into the lives of their customers & users.

Process and empathy is at the core of our business engagement. Starting from understanding our stakeholders and their business demands, discovering real user needs and challenges  to defining design driven solutions… we support our customers through the UX transformation journey for their products and services.

Very engaged and thoughtful team with Impeccable technical expertise. Highly responsive and effective in communication.
Solid research capabilities, reliable service, timely responses, flexibility in working with us with our changing timelines.
UX Research

Understand user needs & motivation through user research. Observe and listen to target users as they engage with your products and services.

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Usability Testing

Identify usability problems with the UX design. Understand how real users interact with your product and make changes based on the results.

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UX Consulting & Staffing

While you focus on your core business, talk to us for ongoing UX Strategy, Design and Staffing support for your services and products.

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UX-PM Certification

UX-PM is an international training program certified by UXalliance. UX-PM positions project managers to manage and integrate UX into digital projects.

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Design Thinking with LSP

Bring together playfulness, collaboration, thinking with hands and 4D immersion while building models that represent creative solutions to tricky problems.

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UX Talks! Live

We host a series of invited talks with focus on multiple facets of UX through the eyes of seasoned industry experts. This is a free talk series for passionate UX folks.

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Case Studies
Mapping the Farming Ecosystem in India

Opportunities of a different kind galore in the agri intensive hinterlands of India. Through extensive...

The journey of home renovation

How do people plan their home renovation? What are their challenges? What are their apprehensions?...

Testing seamless game play and rewards realization flow

How do you sustain uncompromised and seamless game play and rewards realization experience for mobile...

Capturing the Moment

People want to be nice when you ask them if they like a feature and...

Enriching car ownership experience

Enriching car ownership experience means a lot more than taking delivery of the dream car....

UX Refresh for ease of use and scalability

Bombarded with customer feedback on too much whitespace and unstructured layouts, we were approached to...

PeepalDesign is the Indian partner of the UXalliance, an international network of Usability, User Experience and Design companies that currently operates in 25 countries.
Local Experts, Global Covergae

Network of 25 leading UX agencies across the globe

The UXalliance offers a range of global research & design expertise to help our clients deliver top-rate services around the world. Since our foundation in 2005, we have completed 1000+ global projects, user tested on more than 25,000 participants.

We help you plan, design, execute and coordinate your global research project through one single point of contact. Our partners around the world can conduct high quality research across all five continents and in more than 50 countries worldwide.

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We dabble in making digital tools for UX folks too!

We have gone one step ahead of researching users & designing experiences by building our proprietary tools to support UX research activities by building digital products. We are pretty kicked about it.

Make UX artifacts on the go
Interactive Templates for Personas and User Journey Maps

A user persona is a representation of the goals and behavior of a hypothesized group of users. A journey map tells the story of the user’s experience: from initial phase, through the process of engagement and into a final goal. With RapidUX, you can create these artifacts real fast and collaborate with your remote team real fast.

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Dive deeper into your customer's life
Increase speed of engagement with your users and customers through mobeapp.

Mobeapp is a powerful mobile user research platform that enables Ethnographers, Product professionals, User Research professionals conceptualize and orchestrate End-User Research Lifecycle.

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Meet the Management

With a well grounded and hands on management team, your project is in the right hands

Durgaprasad Vemula

Alumni of IIMC. Over 20 years of experience in managing user research and large scale design projects.

Aurobinda Pradhan

Alumni of IITB, IIMB. Over 16 years of experience in designing and managing UX projects. International trainer for UX-PM (www.ux-pm.com)

Mrudula Sreekanth
COO & Head of Research

Alumni of MICT Bruchsal Germany. Over 11 years of experience in User Experience Research and Interaction Design

Rajesh Ghodke
Head of Design

Alumni of IITB. Over 15 years of broad range of experience working on award winning embedded product UI, enterprise mobility and graphic design.

Current Openings

At PeepalDesign, we are passionate about everything we do (yes, we are saying it again)! A love for UX is non-negotiable. We expect each and every one of us to be curious and always pause to understand why. Researching and designing UX is about evoking emotions, which makes story telling a core ingredient of what we do. It’s about team work too and we expect our people to embody the true meaning of being team players, which is learning from each other, sharing our learning with each other and helping the team deliver outstanding work every single time. Through this process, we develop and grow every day. Let’s hope that you have, what it takes!

Meet the Peepal

Life in and around the Peepal

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Make higher education accessible and affordable to rural girls.

Join the UX Panel
For each unique registration to UX Panel, we will contribute ₹10 towards higher education of rural girls.
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806, 1st Floor, 19th Main
HSR Sector-2
Bangalore 560102, Karnataka, India


914, Corporate Annexe, Sonawala Road, Sonawala Industry Estate, Goregaon (E), Mumbai, 400063, Maharashtra. India


2181, Sadashiv Peth, Tilak Road, Pune 411030, Maharastra, India



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Our observations on UX, processes and various perspectives

E-Groceries: Looking Beyond Discounts & Offers
In order to ensure success and greater customer retention, the online grocery service providers ought...
Smart Assistants: In the home of a Technophile (Part 1)
“What I don’t like is the effort that I put in by asking ‘Ok, Google…’ ….Feels...
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Senior Citizens: Conversing with Smart Assistants (Part 2)
According to the 2011 census there are over 103 million seniors in the country. Out...