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India's No. 1
UX Research Partner for Customer Focused Companies.

UX Research . Usability Testing . UX Design . UX Workshops

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We enable our clients to craft great user experiences by opening a window into the lives of their customers & users.

Process and empathy is at the core of our business engagement. Starting from understanding our stakeholders and their business demands, discovering real user needs and challenges  to defining design driven solutions… we support our customers through the UX transformation journey for their products and services.

Very engaged and thoughtful team with Impeccable technical expertise. Highly responsive and effective in communication.
Solid research capabilities, reliable service, timely responses, flexibility in working with us with our changing timelines.
Eliminate the guesswork!!

Bring in the UX Research Experts to uncover the secrets of India’s multi-lingual, multi-cultural population.

400+
Research Projects
5000+
User Interviews
100+
UX Design Projects
100+
Years Cumulative Experience
10 Languages

Native language proficiency for moderation in English, Hindi, Bengali, Kannada, Malayalam, Marathi, Tamil, Telugu. Covers about 80% of the Indian population and all 5 of the main language groups.

25+ Cities

Fieldwork conducted in 25+ Metros, Tier 2, Tier 3 cities and across rural India. Short turnaround time for conducting fieldwork in these locations with validated venues.

Global Scale

Through the UXalliance, PeepalDesign helps global organizations create better international products & services, by providing them with local research, insight and design.

25
Countries
65
Labs Worldwide
500+
UX Experts
25000+
User Sessions

ISO 27001

Only UX Agency in India to be certified for Information Security & Management Systems

State of the Art Technology
  • Portable eye trackers & eye tracking glasses perfect for all situations.  
  • State of the art Usability Lab in Bangalore with PTZ cameras
  • Portable video production equipment for capturing upto 6 video and 2 audio sources in flexible layouts, stream securely and record.
High Quality Participant Recruitment
  • In house field ops team focused on eliminating professional and fake participants
  • Identity validation
  • Evidence driven selection on behavioral recruitment criteria
Actionable Insights
  • Detailed description of insight answers the who, where, what, why and goes on to outline the desired actions (recommendations)
  • Sense making through Affinity Diagrams
  • Communication through visualizations like Personas, User Journey Maps, Ecosystem Map, Usability Test Dashboards
Always Prepared/ Pre-mortems
  • Proactive project management strategy to visualize risks & mitigate them before the project starts
  • Identify internal & external causes of failure
  • Prioritization of causes/ obstacles and brainstorm solutions
Featured Clients
We have worked across domains in supporting versatile UX needs of our customers.
Service Offerings
UX Research

Understand user needs & motivation through user research. Observe and listen to target users as they engage with your products and services.

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Usability Testing

Identify usability problems with the UX design. Understand how real users interact with your product and make changes based on the results.

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UX Consulting & Staffing

While you focus on your core business, talk to us for ongoing UX Strategy, Design and Staffing support for your services and products.

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UX-PM Certification

UX-PM is an international training program certified by UXalliance. UX-PM positions project managers to manage and integrate UX into digital projects.

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Design Thinking with LSP

Bring together playfulness, collaboration, thinking with hands and 4D immersion while building models that represent creative solutions to tricky problems.

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UX Talks Live!

We host a series of invited talks with focus on multiple facets of UX through the eyes of seasoned industry experts. This is a free talk series for passionate UX folks.

Register for Upcoming Talk
We dabble in making digital tools for UX folks too!

We have gone one step ahead of researching users & designing experiences by building our proprietary tools to support UX research activities by building digital products. We are pretty kicked about it.

Make UX artifacts on the go
Interactive Templates for Personas and User Journey Maps

A user persona is a representation of the goals and behavior of a hypothesized group of users. A journey map tells the story of the user’s experience: from initial phase, through the process of engagement and into a final goal. With RapidUX, you can create these artifacts real fast and collaborate with your remote team real fast.

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Dive deeper into your customer's life
Increase speed of engagement with your users and customers through mobeapp.

Mobeapp is a powerful mobile user research platform that enables Ethnographers, Product professionals, User Research professionals conceptualize and orchestrate End-User Research Lifecycle.

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Current Openings

At PeepalDesign, we are passionate about everything we do (yes, we are saying it again)! A love for UX is non-negotiable. We expect each and every one of us to be curious and always pause to understand why. Researching and designing UX is about evoking emotions, which makes story telling a core ingredient of what we do. It’s about team work too and we expect our people to embody the true meaning of being team players, which is learning from each other, sharing our learning with each other and helping the team deliver outstanding work every single time. Through this process, we develop and grow every day. Let’s hope that you have, what it takes!

Meet the Peepal

Life in and around the Peepal

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Insights

Our observations on UX, processes and various perspectives

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E-Groceries: Looking Beyond Discounts & Offers
In order to ensure success and greater customer retention, the online grocery service providers ought...
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Smart Assistants: In the home of a Technophile (Part 1)
“What I don’t like is the effort that I put in by asking ‘Ok, Google…’ ….Feels...
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Demystifying the Alphabet Soup of CX Terminology
Do you design Omni-Channel Experiences? Then you have probably come across terms like channels, touchpoints,...
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UX principles for Predictive UX
UX principles for Predictive UX So you are designing UX for #AI #machinelearning #IoT etc....
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Synthesis CheatSheet
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Synthesis Cheat Sheet and Tools
Synthesis Cheat Sheet and Tools One thing that makes us human is our ability to find...
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DesignThinking CheatSheet
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Design Thinking Cheat Sheets
Design Thinking Cheat Sheets There are many visualizations on design thinking framework floating around. However I...
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Go to Insights...
HEADQUARTERS

806, 1st Floor, 19th Main
HSR Sector-2
Bangalore 560102, Karnataka, India

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MUMBAI OFFICE

914, Corporate Annexe, Sonawala Road, Sonawala Industry Estate, Goregaon (E), Mumbai, 400063, Maharashtra. India

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PUNE OFFICE

2181, Sadashiv Peth, Tilak Road, Pune 411030, Maharastra, India

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CONTACT US

+91-80-4854-1615
info[at]peepaldesign.com

For business queries fill out the form and we'll be in touch soon!
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Make higher education accessible and affordable to rural girls.

Join the UX Panel
For each unique registration to UX Panel, we will contribute ₹10 towards higher education of rural girls.
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