The UX partner for customer obsessed companies.

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We the Peepal
Years in the Business of UX
Global Customers
End User Interactions
UXalliance Global Partners
The Indian partner of the UXalliance, an international network of Usability, User Experience and Design companies that currently operates in 25 countries.
User Research-Design-Testing-UX Training

A full service UX agency

We enable our clients to craft great user experiences by opening a window into the lives of their customers & users.

PeepalDesign impacts the experience of products & services by uncovering user needs, conceptualizing solutions and supporting product evolution. We love UX and are passionate about creating best-in-class user experiences. At PeepalDesign, we are passionate about everything we do (yes, we are saying it again)! A love for UX is non-negotiable. We expect each and every one of our employees to be curious and always pause to understand why. Researching and designing UX is about evoking emotions, which makes storytelling a core ingredient of what we do.

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We partner with you in discovering user needs, interpreting, learning, conceptualising solutions and supporting you through your product evolution.

Process and empathy is at the core of our business engagement. Starting from understanding our stakeholders and their business demands, discovering real user needs and challenges  to defining design driven solutions… we support our customers through the UX transformation journey for their products and services.

Very engaged and thoughtful team with Impeccable technical expertise. Highly responsive and effective in communication.
Solid research capabilities, reliable service, timely responses, flexibility in working with us with our changing timelines.
Know Thy Users
UX Research & Testing

Understand user needs & motivation through user research. Observe and listen to target users as they engage with your products and services.

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Design Experiences
UX Design

Ideate, design, prototype, define experiences, prepare design systems and support team in executing the UX solutions.

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Extend Capabilities
Consulting & Staffing

While you focus on your core business, talk to us for ongoing UX support for your services and products.

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Efficient UX Research Infrastructure

State of the art Lab

As part of our commitment to the field of UX, we have set up our own state of
the art usability lab in Bangalore. The lab has a one way mirror, observation room and multiple breakout areas, that is well appreciated by clients and test participants alike.

Best in class equipments

Equipped with a best in class equipment
• Pearl Portable AV Studio
• Video streaming for remote viewing
• Eye tracking glasses
• Portable desktop Eye tracker
• Document Cameras

Pan India recruitment network

We have a good network of recruiters across India and a solid team of researchers to ensure that we get right participants at the right time.

Global reach through UXalliance

By working closely with our partners in the UXalliance, we ensure research is completed to a consistent and international standard. We have independent relationships with trusted research partners in other global locations.

UX Process

4 Steps to Empathetic UX Intervention

Align and Learn

UX is the end result of collaborative efforts. The final experience is all about how it is built, how it is presented and finally how it is consumed and experienced. That is possible by working very closely with stakeholders and end users and understanding the competitive landscape as well.

Ideate and Plan

From user research, bring together the persona, journey maps, story maps and storyboards. Generate ideas around identified UX opportunities and plan for successful UX intervention. Plan the project with as much detail as possible including phase wise scope, required skills and resources, deliverable and project plan.

Define & Deliver

Define Information architecture, sketch the experiences and formalise the output through design systems. Don’t take the creativity output for granted. User centric design commands involvement of target users in each step of the design and execution activities. Find participants, observe and listen to them as they engage with your products and services.

Institutionalise UX

UX is not a one time investment. With changing technologies, changing experiential need of target users, products and services demand constant UX intervention. Sensitize your team towards the value and ROI of UX. Empower them with UX-PM international certification or let’s plan a custom workshop that fits the need of your team profile.

Training and Workshops

LEGO® SERIOUS PLAY® Facilitation

Uncover unique opportunities and insights in UX environments through LSP workshops conducted by inhouse LSP certified facilitators.

Custom UX Workshops

Looking for upskilling your workforce? Want to run a moderated ideation workshop? Talk to us for a proposal.

UX Talks Live

Sharing inspiring stories. Follow us on Linkedin, Facebook to stay updated on our next talks in the talk series.

We offer International UX certification programme (UX-PM) in India for senior members responsible for managing digital projects.

UX-PM is an international User Experience (UX) training program certified by UXalliance.

The program has 3 levels as described below.

Currently there are 14 international UX-PM trainers and 4000+ certified participants globally

Designed for project managers | Certified by UXalliance | Internationally recognized

More about UX-PM
We dabble in making digital tools for UX folks too!

We have gone one step ahead of researching users & designing experiences by building our proprietary tools to support UX research activities by building digital products. We are pretty kicked about it.

Make UX artifacts on the go
Interactive Templates for Personas and User Journey Maps

A user persona is a representation of the goals and behavior of a hypothesized group of users. A journey map tells the story of the user’s experience: from initial phase, through the process of engagement and into a final goal. With RapidUX, you can create these artifacts real fast and collaborate with your remote team real fast.

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Dive deeper into your customer's life
Increase speed of engagement with your users and customers through mobeapp.

Mobeapp is a powerful mobile user research platform that enables Ethnographers, Product professionals, User Research professionals conceptualize and orchestrate End-User Research Lifecycle.

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Meet the Management

With a well grounded and hands on management team, your project is in the right hands

Durgaprasad Vemula

Alumni of IIMC. Over 20 years of experience in managing user research and large scale design projects.

Aurobinda Pradhan

Alumni of IITB, IIMB. Over 16 years of experience in designing and managing UX projects. International trainer for UX-PM (

Mrudula Sreekanth
COO & Head of Research

Alumni of MICT Bruchsal Germany. Over 11 years of experience in User Experience Research and Interaction Design

Rajesh Ghodke
Head of Design

Alumni of IITB. Over 15 years of broad range of experience working on award winning embedded product UI, enterprise mobility and graphic design.

Featured Clients
We have worked across domains in supporting versatile UX needs of our customers.
Case Studies
Mapping the Farming Ecosystem in India

UX Research

The journey of home renovation

UX Research

Testing seamless game play and rewards realization flow

UX Research

Capturing the Moment

UX Research

Enriching car ownership experience

UX Design

UX Refresh for ease of use and scalability

UX Design

Current Openings

At PeepalDesign, we are passionate about everything we do (yes, we are saying it again)! A love for UX is non-negotiable. We expect each and every one of us to be curious and always pause to understand why. Researching and designing UX is about evoking emotions, which makes story telling a core ingredient of what we do. It’s about team work too and we expect our people to embody the true meaning of being team players, which is learning from each other, sharing our learning with each other and helping the team deliver outstanding work every single time. Through this process, we develop and grow every day. Let’s hope that you have, what it takes!

Meet the Peepal

Life in and around the Peepal

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We the Peepal

We the Peepal

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UX-PM India

UX-PM India

22 photos

Get Togethers

Get Togethers

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806, 1st Floor, 19th Main
HSR Sector-2
Bangalore 560102, Karnataka, India


914, Corporate Annexe, Sonawala Road, Sonawala Industry Estate, Goregaon (E), Mumbai, 400063, Maharashtra. India


2181, Sadashiv Peth, Tilak Road, Pune 411030, Maharastra, India



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