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A DesignThinking CheatSheet

DesignThinking CheatSheet

There are many ways people have represented DesignThinking Framework. Here are few exhaustive visualizations prepared by our co-founder Auro, that covers all phases and various methods that can be used in each of them. Useful as a quick guide for reference and conversation starter. Read more at

E-Groceries: Looking Beyond Discounts & Offers

In order to ensure success and greater customer retention, the online grocery service providers ought to take into account transparency, consistency, reliability and dynamism in the experience they provide. Experience is what makes people come back. Read more 

Enterprise UX – What I Learnt about the Beast

In the world of digital experience design, enterprise UX is a majestic beast in itself. This world has seen rapid progression over the last few years, where other species like the consumer products have evolved exceptionally – with elegant interfaces, delightful interactions and inter-networking (IoT). Being thrown into enterprise UX work since I joined PeepalDesign, […]

Orchestrating UX Transformation

Orchestrating UX Transformation

User Experience is dynamic. It is constantly modified over time. How shall we direct/orchestrate something that is in perpetual flux? To direct you need an anchor and a goal. Then there is the journey where all experiences manifest themselves. If we understand where to start (the anchor) and where to end (the goal) and who […]

A Case for UX Transformation

A case for UX Transformation

If you know of UX maturity model, probably you have an idea of where your organization stands in terms of UX maturity. If not, there  are few surveys available which will give you an idea. Check out one from Tom Callaghan. Here is the link. However, before jumping into UX maturity, we should have a sense of why […]

The impact of visuals in “User Persona”​

RapidUX Persona

Here is how a User Persona is defined in Wikipedia : A  user persona is a representation of the goals and behavior of a hypothesized group of users. In most cases,  personas are synthesized from data collected from interviews with  users. However, I have seen many of us do a wonderful job of getting all the required information […]